This piece was created as a promotional piece for the National Reptile Breeders' Expo held in Daytona Beach Florida August 17th and 18th 2024. I researched the existing branding for the event and since it was pretty minimal also looked at the branding of sponsors and similar events. I pulled out some common elements and a prevalent color scheme. I then looked at fabric and different way of using patterns to fill drawings as a way to add some more interest and make this piece unique.  

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I used the vector tools in Toon Boom Harmony to create all of the draw assets and did the compositing and animation in Adobe After Effects. I chose reptiles that are popular pets and made sure to exclude any that are prohibited in Florida and thus could not be brought to this particular event. The backgrounds are inspired by terrariums, both the practical and decorative aspects. 

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Music used: "Africa" by Music - "Africa" by Luca Francini